A Father's Day card he will pretend not to be moved by
Kindnotes is a Father's Day card you send as a link: an envelope with his name on it that opens on his phone, and a note that says the thing you both skip in person. Two minutes to write, no app, no account.
Fathers get the worst cards on the shelf. The fix is not a better joke; it is one specific sentence about something he did. He will say it was nothing. He will keep it anyway.
Keep it short. The card is built for a few lines that mean it, and it looks best that way.
The design for it
The envelope in the Kraft look: a sand sky, a kraft envelope, kraft paper, gold wax. About the envelope.
How it works
1. Pick the design
The envelope, the polaroid or the locket. Each one is drawn and animated by hand.
2. Write the note
It sets itself in a handwriting hand and fits the paper. A photo and a voice note if you like.
3. Send one link
It opens on any phone, no app and no account. You keep an edit link; changes go live on theirs.
What to write
Start with one specific thing. Four ways in:
- The thing you did that I still think about:
- I get it now.
- You never made a big deal of this, so I will:
- Thanks for the part nobody saw.
Questions
- Does he need an app?
- No. He taps the link and it opens in his phone's browser.
- Can I add a photo?
- The polaroid and the locket take a photo. For a plain letter, the envelope.
- What if he never opens links?
- Send it in the message he does read, with one line telling him it is from you. You can ask to be emailed when he opens it.
Other occasions
Updated